Stop taking shortcuts!

Stop taking shortcuts!

If there's one thing I've learned on my journey building my, and by now our, business, it's this: Every time it looks like we can take a shortcut, we are most likely delaying our success.

I remember hiring someone years ago to handle LinkedIn outreach for me. The promise was that he would build conversations with founders and executives, and I would just show up for the calls and serve.

Sounded great.

Didn't work.

The reason? I wasn't the type who could speak with these founders while being clear enough about how I show up.

I had someone build my website who promised to get it done in two weeks. Sounded good.

Didn't work.

Why? Because I didn't even know how to give meaningful feedback and had no idea what a good website actually looks like.

And so on.

The pattern is always the same: You can't outsource what you don't yet understand yourself.

The shortcut bypasses exactly the part that makes you grow.

And that growth? That's the real value.

Not the result. The path there.

So: What's the shortcut you're trying to take right now?

And what are you missing?